Using this ad, I would have my students discuss the following questions:
BEFORE VIEWING...
- Why do you think many companies use celebrities in their ads? Have you ever bought something because of a celebrity endorsement?
DURING/AFTER VIEWING...
- What type(s) of people do you see in this ad? What type(s) of people are not shown?
- What feeling does the background song give you? Why do you think this song was used?
- What connection do you think the company is making between guys playing football and the jeans? What are they supposed to have in common?
- What image of men is being projected in this ad?
- Why do you think Brett Favre was chosen as a spokesperson for Wrangler? Out of all the famous people (and all the NFL players, even), why Favre? [This question may require some prior knowledge about Favre]
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